Editorial

Why online media rocks

Forty-four million Filipinos are on Facebook. This already means around half, at least, get their news and information from online sources. Print media reaches only a tenth of this figure.

  • 01/05/2017
  • 2282

Why online media rocks

 

We've not stopped hearing comments from people from "mainstream media" calling out social media with labels such as "illegitimate," hurled against social media outlets like Thinking Pinoy, Sass Sasot and the Mocha Uson Blog.

On the other hand, numerous individuals have called out "mainstream media" for twisting facts and quotes to sensationalize news or spice up reportage to make news more "interesting."

These accusations back and forth prod us to reflect on both sides of media at the start of a new year.

Social media may rely on shares and networks in a closed loop, but mainstream media isn't exactly unlimited in its reach.Their readership is limited by their circulation and the limits of broadcast.

What is odd is that behind that spate of supposed bias against social media, most mainstream media companies have their own own social media engagement teams that try to use platforms like facebook to push a higher online readership of their publications.

Thus, let not their disdain for Mocha Uson, for instance, fool you. Already, a major newspaper has given her a regular column.

Let’s see if the others get similar offers from mainstream publications.

As of January 2016, 44 million Filipinos are on Facebook. This already means around half, at least, get their news and information from online sources. Print media reaches a tenth of this figure.

This only reveals that social media matters to them. It is a means to get their readership, and message, across.

As 2017 rolls in, we realize that all media are the same. Social or mainstream, they require our critical eye.

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