MyPhone to launch e-marketplace for Filipino brands

MANILA -- Local phone brand MyPhone is set to launch next month an all-Filipino brand online marketplace that is built-in on its new phone models.

MyPhone President and Chief Executive Officer David Lim told reporters on Thursday at the sidelines of the launch of Brand Pilipinas, an advocacy to promote Filipino brands, that its new smartphones will now carry MyBarko mobile application, where phone users can buy local products online.

Lim said quality Filipino brands can offer their products and services in MyBarko without MyPhone charging merchants for their brand’s placement in the platform.

He said some 50 local brands will be available initially during its launch in July.

“We envision our portal design for the young. It’s very millennial,” he added.

He mentioned that MyBarko will also help business start-ups to promote their brands both in the local and global market.

Lim said the MyPhone is selling up to six million units a year in the past five years. The company is now bringing the Filipino brand phone in Hong Kong, Macau, and Singapore where there are lots of overseas Filipinos through its new start-up Brown and Proud.

Meanwhile, the executive said MyPhone will be expanding its product by offering smartphones with higher specs and at higher prices, apart from entry-level units. (PNA)